Lux Electrical Installations initially came to us to help assist with their natural rankings for electrician based keywords locally. We had advised from the start that they should consider having the website redesigned as we felt that it didn’t represent their brand or offer the best platform to develop a strong SEO campaign on. However, as they had only recently paid out for their site at the time, we held off on this and optimised their current site.
Whilst they were spending money on their website, they weren’t returning much from their investment in the first 2 months. To help generate some revenue from their digital marketing spend, we recommended they look at PPC Google AdWords. They then decided to go ahead with this and very quickly it started to generate leads.
As time went on, they agreed for us to redesign their site to help them be identified as a larger brand as well as creating new landing pages for their individual services. We organised new content to go on the site as well as new and more relevant media.