5 Simple On-Site Local SEO Tips

5 Great Local SEO Tips For Beginners

If you’re viewing this post, there’s one thing you should know to start with… These simple on-site local SEO tips are for entry level SEO’s, startups or small business owners! Glad we got that out of the way – I could see the comments coming! So if you’re not a beginner, move on.

Anyway, as we all know, pretty much every business out there has a need for SEO. Everyone has to start somewhere. What we usually find at Level Up Marketing, is a lot of our customers have either tried DIY SEO, have read up a little on it or have used a poor ‘cheap’ agency before. The 5 simple tips that I’m about to tell you about won’t take up too much time at all and will get your website’s search engine optimisation off to a great start.

The below search engine optimisation tips work effectively for local SEO and depending on the number of pages you have on your site will depend on the potential number of keywords that you can target.

Let’s get started.

Keyword Strategy

Super, mega, ultra important! Get your initial keyword strategy correct. I’ve already covered some of the tools you can use for keyword research on our AdWords tips post. Hop onto that to find a few tools such as keyword planner…

Start off with 5-10 keywords that you’d like to rank for initially. Try and diversify them as often close variations of keywords that you’re targeting will naturally rank anyway. An example would be if one of your keywords was ‘accountant Bedfordshire’, don’t bother adding ‘accountants Bedfordshire’. Also, don’t worry about stop words (words such as ‘in’, ‘on’, ‘and’ etc.). 9 times out of 10, you’ll rank with or without the stopword.

Also, just to mention, consider the difficulty of ranking for a keyword. If you’re a beginner (which you should be if you’re reading this) you’ll find it hard to rank for super-competitive keywords. Look for a healthy mixture of long-tail and short-tail keywords. Often, long-tail keywords can result in higher conversions.

Finally, allocate your keywords to relevant landing pages on your website. Consider that your homepage will most likely carry the most authority, so allocate your most favoured one or two keywords to the home page.

Meta Data

I can’t stress the importance of getting this right. Get your titles and descriptions right! It should be one of the first on-site SEO tasks to complete. Whenever you design a new web page, don’t
publish it until it’s had the correct meta data inputted. Again, make sure your preferred keyword(s) are allocated to that page and include them in the title. Going on the accountant example before, maybe have the title: Accountant Bedford | Accounting Bedfordshire | Company Name. Always capitalise the beginning of each word as it will stand out more in SERP’s. Also, ensure that your title is between 50 and 70 characters long. Too short and you’re missing out on opportunities, too long and Google won’t show it.

Finally, your description. Google announced in 2009 that the meta description doesn’t directly affect search engine rankings. So why get it right? Well, first of all, it can help increase click through rate. If your description is better than a competitors, your site will be clicked on. Without the obvious benefit of an added click, you’ll also increase CTR. Studies have shown that higher CTR’s are a positive ranking signal; indirectly increasing your rankings. It also provides a great way to add a call to action. Something like ‘get in touch for a quote today’ is always great.

Simple on-site SEO tips


Super simple, yet super effective. Get your URL’s right. How is this done? Again, follow your strategy. For your ‘bookkeeping’ page, you’ll already have your meta titles and descriptions entered correctly. Now, with your lead search term for that page, use it in the URL. Example being: domain/bookkeeping-bedford. URL’s are an incredibly strong ranking factor.

A few things to consider:

  • Don’t use underscores, only hyphens
  • Ignore those stop words
  • Use your lead search term/keyword in the URL

on site seo

Image OptimisationBeginners SEO Tips

Something that usually gets overlooked is optimising images for search engines. As spiders can’t see images, they don’t know what the image is or what it means. That’s what image optimisation is all about – making it possible for search engines to know what the image is. With it’s very easy to do. You’ll want to optimise both the image title and alt text. On your landing pages, ensure that the pages images contain the keywords and close variations of the pages allocated keywords. Google and the other search engines will pick up on this and it will help rank the page.


<H> Tags & Headings

Another great ranking factor to look at is your pages H tags. These tags are your web pages headings. The headings help tell Google what the specific page is about. Add certain keyword based headings depending on which keywords you have allocated to the site. On WordPress, there’s 6 to choose from, so how does it work? Well, you only want to have one H1 tag per page. Use your lead keyword for that page as your H1 or heading 1. Any other headings (try a mixture of keyword-based and non-keyword-based tags) should be any of the other headings from H2-H6.

Local SEO Tips – Go Get ‘Em!

So, there you have it. 5 simple on-site SEO tips for beginners to boost local rankings. These tips should be enough to get you started when it comes to beginner search engine optimisation! You might even notice a few top-placed rankings after undertaking these tasks. If you’ve got any questions or think you can add anything, leave a comment and we can always add it to the post if it’s a valuable addition.

Don’t forget, as your local agency, if you need a reliable SEO company in Bedfordshire, just get in touch on 020 3621 6555.

Why You Need An SEO Company

Want An SEO Company?

You need an SEO company. You may not know why you need it, how much it’s going to cost or the specific benefits. All you might know is that you need it! Luckily for you, Level Up Marketing can be your shining light. Our specialist SEO campaigns can get you the results that you need. However, what you may want to know is what is SEO?

SEO, or search engine optimisation is a process taken upon by professional individuals. It is the art form that generates your company website a page one listing on the major search engines. These search engines include Google, Bing, Yahoo and many others. SEO is one of the main aspects of digital marketing that we cover at Level Up Marketing. As a full serviced agency, we know that it’s imperative for businesses to be attending to all search related matters. This is why we also offer Google AdWords PPC management.

The Benefits of SEO

So you now know what SEO is. Like the saying goes, features tell, benefits sell. So what are the benefits of taking up a search engine optimisation campaign?

Being on page one of a search engine offers hundreds of new opportunities for businesses. How often do you think you visit Google a day? 5 times? 10 times? How many of those are searches for products and services? See, you can notice that the penny has finally dropped. Imagine yourself being in front of everyone looking for something that you do. First come, first serve as always. If you can get in there first and sell your company to the individuals looking for you, then bingo. Notice the dollar signs in your eyes yet? The main benefits of SEO involve you making more money and generating more customers.

The main benefits of SEO involve you making more money and generating more customers. At the end of the day, that’s the reason you started your own business. To have something that you’ve built, offering products or services and your hard work in return for cash. This form of marketing offers phenomenal ROI. For a small initial investment, you can turn your website into your number one source of revenue.

Whether you offer a number of different products and services or you only do the one job, Level Up Marketing can rank you on page one for hundreds of different search terms.  This means more coverage, more potential leads and more potential sales.

How Long Does it take?

This is a bit of a grey area. The reason for this, is because all search engine optimisation campaigns are different. Here are some contributing factors that we consider when looking at how long it will take:

  • Where did the website start off?
  • How old is the website?
  • What is the Websites history?
  • How many competitors do you have?
  • What are your competitors doing?
  • What level of budget do you have?
  • How many search terms do you want to rank for?
  • How many websites have links pointing to yours?

So, as you can see, there are many factors. This is only a short list of the 200 plus factors to consider when taking on SEO. As a result of this, no one can say for certain how long it will take to generate your results. As a rule  of thumb, we say anywhere from 3-9 months. In the first couple of months, chances are you’ll see a couple of search terms popping around page 1 and two. As time goes by, more search terms will rank higher!

Why Use A Local SEO Company?

There are many reasons to chose a local SEO company in Bedfordshire. The main point behind using someone relatively local is so that they can pay you a visit! Level Up Marketing have offices both in London and Bedford. This means we can send any of our employees and account managers to see and look after you. If you like, we can make it nice and personal by visiting you once a month when we produce our reports and updates. This gives you peace of mind and also means that we can break down our reporting in simple terms. Not all people want to be bored by all of the technical stuff.

You may want a review of your website. We give free digital marketing audits. Just visit our contact page.

If you’ve found this post but you’re based in Bedford, check out our SEO in Bedford page.

Do You Need An SEO Agency?

Need an SEO Agency?

As a full-service digital marketing agency, Level Up Marketing should be your number one choice when it comes to looking for an SEO agency in Bedford. As a business, we deal with hundreds of clients in various sectors and industries. We help businesses with both national SEO and local SEO. Search engine optimisation or SEO is an art which needs to be undertaken by an experienced team. The reason being, that if anything goes wrong by people who don’t know what they’re doing, then it could be detrimental to your search engine rankings. At the end of the day, who wants that?

No matter which sector you work in, it is needless to say that search engine optimisation is incredibly beneficial. Just think about it… What do you do when you need a product or service, but don’t know anyone that can offer it? Good old trusty Google! (or another search engine.) SEO offers businesses a doorway to their online shop window – their website.

So how does it all work?

Search engine optimisation is a process that is undertaken by experts to tell the search engines why your website is more relevant than a competitors’ website. Ultimately, there are over 150 different factors that Google and other search engines will look at when deciphering where to position you for a search term. There are a few key factors such as:

  • Content relevancy – How does the content on this website relate to what the user is looking for?
  • Technical aspects – How much help is this website giving the search engine so it can understand what the website is about?
  • Trust of source – How many other sources across the internet say that this website is a trusted source?
  • Geography – Has the user asked a geographical based question or query? If so, which websites are local to that search?

Think of all of the websites in the world as a page to one big book. Then think of Google as the index section of this book with a slight twist. The twist being, you tell Google, the index, what you are looking for. It will then take you to the page(s) which are most relevant! When you look at it that way, things become a bit clearer.

What to look for when choosing an SEO agency

Ah, another important question you ask. ‘What makes someone a good SEO agency?’. The answer is simple. Look at a number of things including:


SEO agencies in Bedford

  • Customer reviews/Testimonials
  • Accreditations
  • Examples of previous successes
  • Examples of reporting/analysis
  • Personal experiences in your sector

These are some of the main and most important things. If you get a good feeling from the answers to the above, then the chances are, you’ve bagged yourselves a good SEO agency!

Here at Level Up Marketing, we believe that we can answer all of these questions to give you the necessary confidence that you’ll need.

Our Search Engine expertise

Our search engine expertise is relatively vast. It doesn’t just stem down to SEO or search engine optimisation, but also includes pay per click marketing such as Google AdWords. Just whilst we’re on that note, feel free to look at some Google AdWords tips and tricks for 2016. We have a few accreditations to back up our expertise. This includes our Google Partnership status.

As well as being a partner of one of the biggest companies in the world and the biggest company in the search engine game, we’re also an accredited Woorank Expert. Woorank is a tool that SEO agencies such as us use to look at some of the technical SEO aspects of websites. Woorank offers an experts programme to show agencies customers that they know what they’re talking about.

Finally, just look at our TrustPilot reviews! They speak for themselves.

What makes us your SEO Company choice?

Other than the above, if you’re still not sure why we should be your choice for an SEO agency, then here’s another reason. All of our customer’s campaigns start off on a 3-month contract. Now, even though we feel that SEO should be undertaken for at least 6 months, we understand that some people are a tad sceptical. After the 3 months is up, the contracts simply roll on month-by-month. This gives you, the customer, that extra bit of security. However, this enables us, the agency, to do enough initial work to show you that we’re improving your rankings.

If you’re in or around Bedfordshire and we may be able to help, great! Whether you’re looking for an SEO company or a social media agency in Bedford, Get in touch with us on 020 3621 6555 or email info@levelupmarketing.co.uk

Reputable SEO Agency

Looking For A Reputable SEO Agency?

No doubt, you’ve come here looking for a reputable SEO agency. You need someone to do a job and do it well. Luckily, you have Level Up Marketing. We’re here to make your life nice and easy. We can help you understand why we’re a trustworthy company. Level Up Marketing can also show you where you may have made mistakes with previous agencies and what you should be looking for. So let’s dive down and take a look at answering some of the questions you may have asked yourself whilst also understanding how Level Up Marketing can help.

Understand Your Needs

The first step is to understand your needs. Knowing what you’re after is going to define what you need to look for. This also helps set your own expectations and gets you understanding the type of agency that you should work with. Your opinion of a reputable SEO agency compared to someone else’s is different. A majority of the time, the reason someone is unhappy with their search engine optimisation is due to expectation.

It’s not always about the level or amount of work that was done. A trusted search engine optimisation agency should help you set expectations. You can help decipher your needs by asking some questions:

1. How competitive is my product/service? – We all know some areas are more competitive than others. The more competitive, the longer it is going to take and the harder it is to rank you.

2. How competitive is my geography? – If you have many competitors in your targeted geography, perhaps consider targeting a different location. It could get you a good return on investment quicker.

3. How quickly do I want results? – Ultimately, this is a big one. If you want to rank mega quick, then you’re going to have to spend more money. As a general rule of thumb, results take between 3 and 9 months.

4. How many services/products do I want to rank for? – The more products or services that you have, the more complex it all becomes. You’ll have to consider either spending more money short term or accept it will take longer to rank you for all of the search terms.

5. What is my potential ROI? – Looking at your potential profits and ROI will help define whether or not search engine optimisation is for you. If you’re only making small margins and can’t cope with high levels of sales, then you may not get a positive ROI.

6. How many leads do I want to generate? – Looking at the number of leads that you’re looking to generate will help you realise how much you need to invest. If you want lots of leads, then you need lots of work!

7. Do I want to track my results? – Some agencies like Level Up Marketing can help you track your results. If you like, we can set up unique phone numbers on your website along with tracking enquiry forms and emails. This is a premium service, so something to consider.

8. Do I want regular reporting? – Some clients look to have as many updates as possible. Looking at if you want regular reporting helps offer your potential agency some info on your needs and requirements.

9. Have I had any SEO work done before? – If you’ve had SEO work done before (as long as it’s done well) agencies such as Level Up Marketing can offer an SEO audit on your website. This can give you an idea of how much work there is to do.

10. What is my budget? – Knowing your budget is incredibly important. Perhaps you can’t come to this decision until you know about how much work goes into SEO… However, the bottom line is that you pay for what you get. The more you spend, the more you’ll be able to target and the quicker results will happen.

How Does This Help?

All of these factors should help you decide on a few things.

  • The type of agency to work with
  • The amount of money you should invest
  • The speed of results
  • Your involvement with the task at hand
  • Whether or not SEO is right for your business

What Am I Looking For?

Looking for a reputable SEO company should spark up some points of interest. You may mot be sure what to accept as good or bad when it comes to USP’s or experience. You should be looking for some of the following things when considering a search engine optimisation.

Case Studies – Can they provide you with statistics around a previous client? Statistics being their returns over a certain period of time, the results in which they achieved over X period etc.

Examples Of Results – Show results of previous clients positions. How many page one positions from clients in a similar industry have they generated?

Reviews – Do they invest in an online review platform such as TrustPilot?

What Tools The Agency Uses – 

Do You Understand SEO? – Does the SEO company teach you about search engine optimisation before signing up? There are as many a 200 aspects in search engine optimisation. Founder of Backlinko Brian Dean covers a majority of the Factors in this article.


Who Can I Trust?

So, this is the bottom line: who do I trust? Well, when it comes to looking for a reputable SEO agency, it’s all about honesty. At the end of the day, you don’t want to be let down by a lack of integrity. If an agency can disappoint you before signing up with some questions that you were expecting good answers to, then this is a good thing. Some examples would be:

Q: How quickly will I be page 1?

A: We can’t guarantee a time frame. There are too many variables to consider. Generally, some results will have already happened by month three, others may take as long as 9 months to rank on page one. Some may not even rank on page 1 by that time.

Q: Can you guarantee top position?

A: No. Top position cannot be guaranteed as it is almost impossible to understand every aspect of every competitors’ strategy behind a keyword. What we can say is that it isn’t impossible to rank you position 1, page 1.

Q: I’ve heard backlinks are a good. Can you build lots of links in a month?

A: No. Google frowns upon either spammy links or high volume of links being created quickly. It can tell that you’re almost trying to cheat the system. Backlinks should be built in the most natural way possible.

Here’s The Thing

The reality of it all is that not everyone IS a reputable SEO agency. So not everyone is going to be honest with you. However, saying this, when has every company in an industry remained integral and honest? Following all of these steps helps you understand what to expect, who to choose and how to go about planning your search engine optimisation company. You need to be wise in your decision to chose a reputable SEO agency.

Why Does This Matter?

This is the question you’ll be asking yourself. This all matters because these are factors that will accept your satisfaction when it comes to choosing the right SEO company. Choosing the right company from the get go just makes your life a lot easier. It means that moving forward, you can potentially use this agency for other products such as pay per click or Google AdWords as it is more commonly known.

How Can Level Up Marketing Help?

If you’ve got this far, you’ll be happy to know that Level Up Marketing are able to help you. We can help you answer all of the previously mentioned points and identify areas that you haven’t before looked into. We are a reputable SEO agency as we have managed to prove ourselves with our customers and have offered great service alongside our efforts. We boast some great results for our customers. Don’t fall behind in this digital age or use an untrusted search engine optimisation agency. 

We’ll ensure you are happy and have the right expectations set. We’ll also make sure that your budget allows for the results that you need. Like the saying goes ‘not all business is good business’. What we mean by this is that we won’t take you on if we are aware that you can’t get the results you need.

Level Up Marketing are very clear and concise from day 1. We state what we’re going to do and how we will execute it.

Free SEO Audit

Every customer that we sign up or attempt to sign up gets a free on-site SEO audit. It helps estimate the amount of work that needs doing and gives you an idea as to what has previously been done on-site. We use various tools to audit websites and we also have a poke around on your Google Search Console. Not sure what search console is? Here is a quick video.

If you’re looking for a reputable SEO agency, Level Up Marketing can help you. Grab your free search engine optimisation audit whilst you can by entering your details on the top right of this page.

We are a Google AdWords Agency in Bedford as well, so we can provide Google AdWords tips, feel free to take a look!