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The Effects Of Video Content For Social Media Marketing

10 Billion Videos & 21 Million Minutes of Live Stream a day!

Oh yes, it has! Since the very first video ever played on MTV, the song ‘Video Killed the Radio Star’ by The Buggles has reached international chart success. Considering radio has been king for so many years, the up rise of the video has changed the game.

Before the use of video, most artists were only heard over the radio or at live performances. It wasn’t until music videos were popularised by MTV that record companies realised they could be used as a marketing tool as well.

Go forward a couple of decades and the same concept is visible. Video has quickly become the first go to for content. Periscope users view around 21 million minutes of live stream footage every 24 hours, while Snapchat users watch a collective of 10 billion videos a day.

69% of Content will be Video by 2017

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. With the inherent factor of shareability that video brings, it doesn’t matter whether your marketing budget is in the hundreds or thousands. Companies are noticing that the reach is viral, people are more inclined to be watch 3-4 seconds of a video than notice a picture/meme on their facebook feed when scrolling. “If a picture paints 1,000 words then one minute of video is worth 1.8 million”, say’s Forrester’s researchers. (Source – The guardian)Everyone from the public to bloggers and channels should embrace and incorporate video content into their strategy.

Our Love for the Box

TV has always been a favourite for households, and still will sit in our living rooms for the future. However, online sites share the same interest, as our love for viewing is adapted. With sometimes a bigger global reach than TV does, social and online sites are paving the way as to how we see our favourite films & series. Youtube alone has around 4 Billion video views a day, you have the like of Instagram dipping their toes in video streaming, and Facebook with their Live service. Whether it’s pre-recorded, shared instantly or streamed live, video packs a powerful punch.

The question is what are your customers currently watching? If it’s not you, well it’s time for ‘Lights, Camera… Action’!

How To Increase Social Media Engagement For Free

Do you want to increase social media engagement?

With more business’s jumping on the social network trend, it’s instantly become harder to get your voice heard! If you have not got the marketing budget to spend on sponsored ads, no need to worry. Here are 5 easy ways to increase social media engagement for free:

1. Frequent Content

The number one killer for most pages is that their content comes to a complete halt. Slightly annoying when you’ve found an awesome giveaway, competition or blog post but you notice the date as… (Posted 4 weeks ago).  Half-hearted pages are not going to keep people or potential consumers engaged. They want ‘Hot off the Press’, relevant and frequent media. You don’t have to post every day, but It’s easy to choose two/three specific days you send your fans some new piece of info to bite their teeth into.

2. Engage with your Audience

The number one let down is not communication or appreciating your own audience. If someone comments, tags a friend or simply likes every picture you post, send some love back! It can be as easy as tagging them with an accompanying emoji. People are more inclined to engage with a page that appreciates their followers, which will result in people commenting more or a follow.

3. Messaging/DM’s

No naughties in the DM’s! Yo Gotti might be onto something, “It goes down in the DM’s” We are not talking about the naughty selfie pics, but we are talking about personal invites and sending links. We would recommend targeting the people you want to message most, whether it’s Facebook messaging or Instagram. Pick influential people who your more than likely will get a response, shout out or comment from. This could boost your traffic from their followers or simply form a collaboration.

4. Hashtag!

The Power of Hashtag. Sometimes overlooked, but if used correctly then it can cause some new traffic your way. We recommend not using such common hashtags, #picoftheday #business #recruitment… Your picture will vanish in seconds as thousands if not millions will push it lower down the feed. Use alternative hashtags as they will stick around such as #fuelyourmondays #Jobsforsuperhumans. It’s best to have a good mix of common and creative hashtags to try and balance the influx of views.

5. Shoutout’s and Creative Sharing

Recently done an amazing project with another company, why not shout them out or boast about it at least. They might have a bigger following so for them to do likewise will be really beneficial. If you’ve liked a certain artist, competitor or creator’s work let them know you’re following their work and progression. It’s all about being social with other people in the right circles and industry to really elevate your brand.

So there you have it, 5 great ways to increase social media engagement for free! If you need any help with social media marketing in Bedford, feel free to get in touch and we’ll be able to help.

 

Looking for Social Media?

Want a Social Media Marketing Agency in Bedford?

Well, well! You’re on the lookout for a social media marketing agency in Bedford! Fear not and look no further. Level Up Marketing have got you covered.

As you may or may not know, Level Up Marketing are a digital marketing agency in Bedford focussing on 4 main areas. We deal with Google AdWords PPC management, SEO or search engine optimisation, website design, but most importantly for you, social media marketing. Social media marketing is a bit of a grey area for most people. A few questions spring to mind: Should I be doing it for my business? How does it work? How can it help me? Isn’t social media just for the kids? Well, the bottom line is – yes, you should be doing it, but only if you’re doing it well! As for the kids question, don’t be silly. Facebook has over 1 billion users. Not all of these are going to be under 18’s! But, even still… The under 18’s could be your target audience!

Social Media Marketing Explained

Social media marketing gives advertisers the opportunity to specifically target their potential audience and show adverts to these individuals. Where else do you have a database of your potential audience where you can filter who you want to talk to? Nowhere! As well as this, you can decide how much you’d like to spend based on what a view or a click from your target audience is worth to you. All of this means that you can find your dream customer, and they don’t have a choice as to whether they see your company, services or products.

So, we now understand why you should be taking advantage of social media marketing, but how does it work? Well, we have two ways of helping you. Number one is content marketing, number two is sponsored advertising management. Content marketing means we’ll manage your page and post to your followers on your behalf. Sponsored advertising management means we’ll set up, run and optimise your adverts to generate likes, followers, website clicks and leads. Each platform is different and targets users differently. We generally focus on Facebook, Instagram and Twitter social media marketing.

Content Marketing

Content marketing is relatively simple when looking at strategy. We’ve simply got to come up with a list of topics and media that you want your followers to see. We’ll then do our best with our copywriting to ensure that users and followers engage with your posts and start to talk about you. On top of this, we may look to run various competitions to get more people chatting, but also enticing them to want to see more from you. Don’t forget those hashtags too! Hashtags are a great way of us displaying your posts to people who are using the search engine within the social media platform. When people see you, they’ll engage; meaning that even more people will see you. It’s great, right? Ultimately, more engagement means more coverage, more coverage leads to more conversions and sales.

As far as sponsored advertising is concerned, we’ll agree on a target audience with you from the long list of options on the social media platform. We’ll then agree on a daily spend and produce eye-catching images to use in the adverts. These adverts will then display to users who are scrolling down their feeds. Every few days we’ll check up on the ads to see where we can make vital changes which will get you more clicks, likes, leads or sales for the lowest budget.

Choose us as your Social Media Marketing Agency in Bedford

You need an answer to the big question. What makes Level Up Marketing your choice for a social media marketing agency in Bedford? Well the reason is that we’re a full-service digital marketing agency. We work with tonnes of different businesses through many different services. This ultimately means that we will tailor our service to suit your business needs. We pride ourselves on customer satisfaction. We want you to get the best results possible whilst making it as easy as possible.

Our full-service status means that whether you’re looking for an SEO agency in Bedford, or a Google AdWords company in Bedford, Level Up Marketing have you covered.

Get in touch with us today on 020 3621 6555 or email info@levelupmarketing.co.uk.