As we were able to redesign the Spotless Cleaning website from scratch, we were able to structure it in such a way to benefit their SEO strategy. This included having individual pages for each of their targeted services, meaning each page could be dedicated to a group of keywords.
The SEO campaign already had some of the off-site benefits from work we had completed in the past, building links and citations. All that was required, was a few 301 redirects to tell Google where the old pages had moved to. We continued to build stronger links, pointing to the relevant pages and their campaign has gone from strength to strength.