Sub Zero Autos Project
Responsive Design
As expected with any website nowadays, responsiveness was non-negotiable. The site flows very well on all versions with screens of all sizes, increasing conversion rates and SEO rankings.
The Overall Scope
The Brief
Sub Zero Autos are effectively a broker for car enhancements such as alloy wheel refurbishment and ECU remapping. This company had only a landing page when they came to us. We helped improve their online marketing by taking care of SEO, PPC and their web design.
Conversion rate optimisation was at the forefront of our mind as well as SEO when designing the website. We ensured that we had plenty of calls to action across the website including a discount form above the fold, live chat and pop up boxes. Our efforts were definitely worth it as the conversion rate statistics for their AdWords and SEO campaigns proved to be very impressive.
The Services
Website Design & Development
SEO Campaign
Process & Results
As Sub Zero Autos had 3 counties to cover, the nature of the task was rather large. In order to tackle this as best as possible, we set up landing pages with unique content from our copywriters for each service and each geography. This enabled us to have full coverage for their campaign with the on-site SEO work being of great importance.
Our efforts were fruitful as they reaped the page one ranking benefits. Nearly all of their keywords now rank on the first page of Google with a strong average position of 8. Overall traffic has now increased, giving them opportunities to develop new business and new clients.
Campaign Performance
August 2016
Start Date
1100%
Increase in Page 1 Rankings
6
Average Page 1 Position
January 2017
Date Of Statistics
PPC Campaign
Process & Results
As with all well-run automotive PPC Google AdWords campaigns, Sub Zero Autos get some fantastic results. Their campaign generates not only phenomenal click-through rates but also amazing conversion rates with very low costs.
With its high conversion rate focussed design, the website for Sub Zero Autos is a lead generation machine. Its sole focus is to produce high-quality leads in an easy manner for its users. There are plenty of opportunities for users to convert and with a great AdWords setup and optimisation, these figures will only get better.
Campaign Performance
17.78%
Conversion Rate
14.69%
Click Through Rate
1.4
Average Position
£6.52
Average Cost Per Conversion
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