10 Billion Videos & 21 Million Minutes of Live Stream a day!
Oh yes, it has! Since the very first video ever played on MTV, the song ‘Video Killed the Radio Star’ by The Buggles has reached international chart success. Considering radio has been king for so many years, the up rise of the video has changed the game.
Before the use of video, most artists were only heard over the radio or at live performances. It wasn’t until music videos were popularised by MTV that record companies realised they could be used as a marketing tool as well.
Go forward a couple of decades and the same concept is visible. Video has quickly become the first go to for content. Periscope users view around 21 million minutes of live stream footage every 24 hours, while Snapchat users watch a collective of 10 billion videos a day.
69% of Content will be Video by 2017
By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. With the inherent factor of shareability that video brings, it doesn’t matter whether your marketing budget is in the hundreds or thousands. Companies are noticing that the reach is viral, people are more inclined to be watch 3-4 seconds of a video than notice a picture/meme on their facebook feed when scrolling. “If a picture paints 1,000 words then one minute of video is worth 1.8 million”, say’s Forrester’s researchers. (Source – The guardian)Everyone from the public to bloggers and channels should embrace and incorporate video content into their strategy.
Our Love for the Box
TV has always been a favourite for households, and still will sit in our living rooms for the future. However, online sites share the same interest, as our love for viewing is adapted. With sometimes a bigger global reach than TV does, social and online sites are paving the way as to how we see our favourite films & series. Youtube alone has around 4 Billion video views a day, you have the like of Instagram dipping their toes in video streaming, and Facebook with their Live service. Whether it’s pre-recorded, shared instantly or streamed live, video packs a powerful punch.
The question is what are your customers currently watching? If it’s not you, well it’s time for ‘Lights, Camera… Action’!